J-10 Truck Story
In 1971, the Jeep® trucks dropped the Gladiator name and offered the J-10 (119-inch) and J-20 (131-inch) models. The J-10 J-Series pickup truck line included the Honcho, Golden Eagle and 10-4 trim packages.
Improvements to the truck included front disc brakes, a new front axle, six-stud wheels and heavier frame cross members.
All trucks shared the same body design as the Jeep Wagoneer and Cherokee from the cab forward, and were offered with traditional slab-sided or step-side bodies.
The J-10 J-Series pickup truck line included the Honcho, Golden Eagle and 10-4 trim packages.
In 1976, the popular Honcho model appeared and added $699 over a standard custom level J-10 shortbed. It was the truck equivalent of the wide-track Cherokee Chief and included two versions: the step-bed Sportside and the Townside.
The Honcho included gold striping on the bedside, fenders and tailgate, wide 8×15-inch spoker wheels and off-road tires, Levi’s denim interior, and sport steering wheel. The Laredo package was available along with the Honcho in 1980.
Produced in 1977-1983, the 1977 Golden Eagle package included a grille guard, driving lamps, pick-up bed roll bar, eight-inch wheels, Levi’s seats, accent stripes and an eagle hood decal – all for a $749 premium.
The 10-4 trim package was produced from 1974-1983. The 1978 package consisting mostly of color choices and detailing, the 10-4 package also offered an optional, factory-installed CB radio.